So, instead of saying about your product, its features and benefits, talk about you and the ways you can help other community members. Everything above that will just prompt people to create a negative first opinion about you. Just mentioning where you work and what you work is great. So, don’t be spammy and don’t promote your product in your introduction. Keep in mind that, at the moment when you join the community, no one cares about your product or how awesome and amazing it is. This is going to be your first touch with your potential customers through Slack communities - so it’s really important to do this in the right way. The first step upon joining a community is introducing yourself to the other members. Introduce yourself in a clever way - but don’t be spammy. Here’s the step-by-step guide on what I’m doing to acquire customers and build strong partnerships inside Slack.
So, I decided to step-up and build my Slack marketing strategy. That was a huge gold-mine for me (and it can be great for you as well). Some of them even have more than 15.000 members. Literally, there are around 15 different Slack communities with product marketers with at least 1000 - 2000 members each.
I’m the head of growth of Userpilot - a user onboarding software, and my target audience is product marketers and customer success managers.Īfter some time, I realized that my target audience is gathering on Slack in a massive number. No, if you want to do this, then Slack communities are not a good channel for you.īut, if you want to increase your brand awareness, be on the top of the mind of your potential customers and target user persona, acquire a couple of new customers occasionally and build strong relationships that will result in content collaborations, word-of-mouth, and potential partners, then this is the guide for you. I’m going to show you my step-by-step process of acquiring new customers and building relationships from Slack communities.īefore we start, please note that you won’t generate 1000s of customers from Slack communities as well as reach the exponential growth. Here, I’m going to show you something I never talked about before.
#Slack for nonprofits how to#
How to use Slack communities as the marketing and user acquisition channels. How to automate your lead generation and user acquisition processes inside Slack.What are the best practices to build relationships and acquire users inside Slack communities.How to do marketing in Slack communities.So, continue to read if you would like to find out: In this article, we’re going to cover both. You can find developers, customer support representatives, product marketers, founders, investors and a bunch of other user personas.Īlso, apart from Slack communities, there are also a couple of workflow automation processes that you can create inside your own workspace to do marketing and acquire users without leaving your Slack channel. There are multiple communities with various user personas - so perhaps - for every type of company there can be a piece of cake. With more than 2000 different communities, Slack can be a big gold-mine of potential leads and customers - and if you’re not doing marketing there, you can miss a ton of new users. Here's a quick video walkthrough for you to setup the XPayroll App on your Slack workspace and getting started on the same.A lot of people don’t utilize the Slack as the marketing and user acquisition channel - and that can be a huge mistake if your target audience is hanging there. Employees can check in and check out right from Slack with the help of simple commands. Reimbursements: Employees can apply for reimbursements and get notified of the status Admins and managers can approve/reject reimbursementsĮmployees can View payslips directly on Slack without the need to login into the systemĮmployees get quick access to the organization’s upcoming holiday listĪttendance: Organizations that use XPayroll for attendance now have it even easier. Who's on leave: Employees and the team can check their team members who are on leave for the next 5 days.
Leave: Employees can apply for leaves and get notified of leave status Admins and managers can approve/reject leaves We've rolled out the first version of the app which enables the following from within Slack The RazorpayX Payroll Slack App brings the functionality of XPayroll right within Slack so your team doesn't need to continuously log in to do routine tasks. So we thought why not merge both? 🤷 And voila! 🤩 We also realized that a lot of common actions taken by the employee and the admin require them to log in to the dashboard to do these common tasks. A lot of organizations who use XPayroll also use workspace tools like Slack, MS Teams amongst others.
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